Launched as a US-based eCommerce platform, Fabletics' innovative VIP membership model currently serves 2.3 million engaged members. Today, Fabletics has achieved massive success as a global lifestyle brand that’s attracted a fervent community. As my role becomes less focused on being in front of the camera to becoming more of a strategic advisor, my passion for and investment in our mission is as strong as day one.” How we have grown Fabletics-with more product categories and collaborations, expansion into menswear, retail stores, a fitness app, international expansion, all while becoming more sustainable and eco-friendly-is truly incredible. “I am extremely proud of what we have accomplished. “When we first started out, the challenge was to build a successful company which filled the void in the market for premium quality, fashion-forward activewear at affordable prices, while staying true to our social values of inclusivity and community building, promoting a healthy lifestyle and sustainability,” said Hudson.
As the company charts its next chapter and continued growth, Kate will continue to bring her expertise to Fabletics as a strategic advisor and remains a shareholder in the company. Eight years since its inception, the Company has built a loyal community of over 2 million active members, globally expanding its product category offerings in women and men’s activewear, opening community focused retail stores, and more.
Since its founding in 2013, Fabletics has been the industry-defining leader in activewear through its mission to build a lifestyle company centered on inclusivity and community. 20, 2021 (GLOBE NEWSWIRE) - Eight years after co-founding and serving as the public face of Fabletics, Fabletics Co-Founders Kate Hudson, Adam Goldenberg and Don Ressler today announced Hudson’s long-planned transition from principal face of the brand to an advisory role.
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